Getting in tune with generation TikTok – Campaign
In August 2021, Ariana Grande joined the lists of artists to perform in Fortnite (pictured […]
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Tag: CampaignLive
Had enough of reality? Try the metaverse – Campaign
Yes, TV is still brilliant escapism but now, in Fortnite, Roblox, Animal Crossing … The […]
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Brands, entertainment and the rise of convergence culture – Campaign
Whether it's Lil Nas X performing to 33 million from within Roblox, the O2 creating […]
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ITV brings gameshow 'The Void' to the Fortnite metaverse
ITV is the first UK broadcaster to use Fortnite Creative, a mode in the game […]
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Cannes Lions: #WombStories takes Grand Prix in Film Craft for AMV BBDO
Fortnite's Travis Scott collaboration Astronomical takes the top prize in Digital Craft, while Ogilvy scores […]
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The O2 opens its doors in Fortnite with live gig
O2 has worked with Epic Games and Island Records to launch London's flagship music venue […]
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Advertisers, ignore geriatric gamers and it's game over
… are sitting up, controller in hand, switching on their consoles and firing up for […]
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What the flip? Fortnite and Havaianas in virtual/physical relationship
Deal births real-life Fortnite-edition flip flops and inserts a Havaianas island into the game.View full […]
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The purpose of advertising
… into your porridge or plonked teenagers in front of streamed lessons/Fortnite marathons, that is. […]
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When events return some things are better left behind
What that Travis Scott x Fortnite example shows is that further evolution is coming, and […]
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Samsung CMO Benjamin Braun stars in virtual product launch experience
Samsung has worked with Epic Games, the developers of Fortnite, to produce a virtual space, […]
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Fortnite partners Warner Bros for first-ever in-game movie night
Fortnite has partnered Warner Bros to launch a cinema-style screening experience for the first time […]
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