How Universal Pictures dropped Bob Odenkirk into Fortnite's most popular map – The Drum
Discover how Universal Pictures integrated Bob Odenkirk's Nobody 2 into Fortnite, driving massive box office […]
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Tag: The Drum
Inside Popeyes' Fortnite campaign that treated pickle skins as targeting data | The Drum
Discover how Popeyes used Fortnite's "Big Dill" skin to target pickle-lovers, achieving massive engagement and […]
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Inside the film ARG that made paranoia a playable mechanic in Fortnite | The Drum
Explained: One Battle After Another's paranoia-inducing Fortnite partnership · Strategic goals · Strategy · The […]
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Inside the Fortnite survival game that made Sinners players into ticket buyers | The Drum
By integrating a first-of-its-kind Fandango buy-one-get-one reward system inside Fortnite, the campaign created a measurable […]
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Why Universal Pictures embedded Bob Odenkirk into Fortnite's existing worlds | The Drum
Discover how Universal Pictures integrated Bob Odenkirk's Nobody 2 into Fortnite, driving massive engagement and […]
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Why Philips OneBlade built a playable human body inside Fortnite | The Drum
Discover how Philips OneBlade's innovative Fortnite campaign, Body Royale, revolutionized male grooming for Gen Z […]
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At DreamHack Atlanta, Lamborghini showed how luxury brands are rethinking youth marketing
One carried a 'Play Louder' livery; the other was designed inside Fortnite. Both sat in […]
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The game isn't the game: why the social layer matters | The Drum
For the better part of a decade, 'gaming strategy' for most brands has meant one […]
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Mentos wowed Gen Z gamers with the Fizzooka in Fortnite – an award-winning campaign
"Revive Mentos' relevance with the iconic Fizzooka Fortnite weapon, a bold Gen Z campaign that […]
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How BBH helped Mentos effervesce with explosive internet challenge | The Drum
… available in Fortnite. We spoke to the ad agency's creative leads about straddling the […]
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Mentos embraces explosive cola reaction with Fortnite 'Fizzooka' | The Drum
Ad agency BBH has created a custom rocket launcher for Mentos which is appearing in […]
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Why the BBC needs a Fortnite correspondent ? and what brands can learn from it
?Mainstream media doesn't track where audiences go,? says Shapiro. ?There's no BBC correspondent in Fortnite. […]
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DoorDash & Twitch enter Fortnite's 'The Glitch' with 'Battle of the Brands' tournament
… Fortnite world. The activation includes interactive brand elements and a high-stakes livestream tournament on […]
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No, the British Army shouldn't run recruitment drives on Fortnite | The Drum
Social creative Joe Goulcher reacts to the news that the British Army breached Fortnite's terms […]
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Fortnite Challenges Gamers To Protect The Amazon By Launching Map Of Indigenous Lands
'The Originary Map' challenges players to protect the forests and indigenous peoples through education and […]
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A24’s Talk To Me Game On Fortnite Proves Metaverse Marketing Is Not Quite Dead – The Drum
A zombie-shooting Fortnite activation for new A24 horror film Talk To Me suggests that metaverse […]
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Wimbledon Explains How It Is ‘future Proofing’ Its Brand With Fortnite And Roblox – The Drum
The Race to Wimbledon experience in Fortnite takes gamers through landmarks such as Big Ben […]
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This Recent Change Now Means Brands Can Make Money On Fortnite – The Drum
Ashley Lewis, managing director at Metavision, the metaverse creative agency, observed a pivotal moment in […]
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Heinz Challenges Gamers To Confront Soil Degradation In Fortnite – The Drum
Heinz's first-ever Fortnite game will send players an 'S.O.S.' about the rapid decline of Earth's […]
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The Drum | Royal Caribbean Reveals What Will Be The World's Largest Cruise Ship Early
Fortnite is one of the most popular and ever-evolving multiplayer games of the decade. Can […]
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